SocialMediaRevolution

BEGINNER: SMM Strategy

Outside of my career one of my interests is playing semi-pro football for the Lima Warriors.  We recently just joined the Heartland Football League.  The current National Champion Mid Ohio Jets are the owners of that conference now.  I posted a beginner level social media marketing strategy to them.  It is very basic in approach but can be highly effective at reaching your target market.  I read that someone somewhere wants to hear what you have to say all you have to do is find them so they can listen.  The following is the strategy that I shared with them as an option to reach a broader fan base.  

In my career I am a Sr. Recruiter for a human resource agency. I am a social media expert and wanted to share some things with you about how to effectively market the HFL as a league and individual teams via social media marketing. 

Linkedin Group Pages-Linkedin is a professional networking site with numerous user groups in about everything you can think of. There are a lot of sports groups that link you to millions of working professionals. We should have a group page on this site. 

Twitter-there are programs that you can use that will get you literaly thousand of twitter followers. There is also software like qik.com that allow you to shoot live video to the account and tweet it twitter so your followers can watch your games via ustream. There are also several other reason to have a twitter account. I will post a few youtube videos for you to look at that explain the cost benefit as far as your reach to customers and your ROI because this is a free service. There is a statistic that says people believe 78% percent of what they read from the peers in their networks when dealing with products and services as compared to 14% with traditional advertising strategies. James Lewin

Follow Me on twitter @warior_balhwk37

Facebook--"If facebook were a country it would be the 4th largest country in the world". -James Lewin

http://www.podcastingnews.com/2009/09/07....ds-4th-largest/

That video is sweeet above it will blow your mind. Not to mention I walked to the cage in my last fight to this!

Facebook fanpages are a great way to market but just having one isn't good enough in the real time world we live in it needs to be updated consistently. 

Blogging-I just started a blog a few days called socialmediarevolution check it out @http://socialrevolution.typepad.com/socialmediarevolution/

It is 15 bucks a month for the pro service and professional is 90. I have had 200 page views in three days. I think that this a great way to keep people updated on a daily basis whats going on with your teams and the league and it is fast cheap easy and has a lot of reach. I have talked to the make of typepad and got some great tips to drive traffic. 

There is also a program that is called hootesuite.com that will allow you login to Twitter, Facebook and LinkedIn at the same time. When logged into this service you only type the message once and are able to send it to all three sites. Very efficient. 

I hope that you find that this information is useful for you.  I am constantly reading and learning more about these topics on a daily basis.  I want to provide you with insight as I continue to learn more.  I will also me covering the use of social media in the the world of RECRUITMENT which is where my expertise lies!  

EXAMPLE:Businesses Using SMM to Enhance Marketibility

For Profit: Right Thing, LLC.

At the Right Thing we leverage the use of SM to reach out to candidates of all levels.  We do this by using AIRS search techniques to dive into the social platforms more indepth.  We are able to source candidates through FB, LN, MS, and through passive searches.  These sites all have job groups and postings available to them for free.  On FB we leverage the marketplace.  On linkedin.com we chase candidates through the use of interest groups.  Once a member of a specific group we are able to post jobs to drive candidate flow. 

Another way that we can leverage SM in a corporate setting is to have group and fan pages.  At RTi we have an AIRS alumni page, a client page, and a group page on linkedin.  The company also has it's own twitter and facebook page where people can follow what is going on with the organization.

Non Profit: Lima Warriors

The Lima Warriors use SM tools such a youtube and ustream.  These two sites allow use to personally market our players, and broadcast our games live via the web.  Ustream allows use to send our live feed to the web and be able to broadcast via website to our fans worldwide.  Lima also has a presence on FB and LN with fan pages.  One thing that they need to do is to develop an SMM strategy to get their name out there more. 

Government:  Presidential Branch

It was called the "grassroots" movement during the campain but it should have been called the SM movement.  President Obamas team created a social strategy that is unparralleled an that is why he is the the President right now.  During the election the President used numberious SM tactics.  He had a weekly address that was posted on youtube.  He was constantly sending out email blasts and they would divulge the lies that were being spread.  He appealed to the younger generations and was able to put his face where they are at.  The Presidents team also was extremely good at leveraging FB and Twitter to get the message of change out to the people of the USA.